Emails campaigns made easy.

Modulus Media Toronto // Website Design Toronto, Internet Marketing, Design, Programming, start-up business, small business, startup, quality

What happens during a typical campaign?

  • Email campaigns should be treated like any other advertisement. It needs to be clear, concise and professional.
  • It starts with working with us to create the concept around why you want to send a campaign (regular monthly updates, product launch, new products or services are some common reasons)
  • We provide the design
  • We template the design
  • We install our high-tech campaign distribution software that can handle hundreds of thousdand emails at one time.
  • We cost effectively and reliably send your campaign
  • You have the option to customize each email with the recipients information (name, interests, contact information, maybe specific sales rep contact information)
  • Once your campaign is sent we provide you with access to your results. Most importantly the number of people who opened the email and who clicked on a particular button

 

more sophisticated campaigns can include the following:

  • List segmenting
    Distribute different messages to different segments of your customer base. Something as simple as males get one version and females get another makes a big difference. If you have multiple variables and versions we can easily handle expanding your campaign to properly satisfy your needs
  • Follow-up email campaigns
    The perfect way to send a follow-up offer to your original offer. This is a form of list segmenting because after the email campaign is sent you have access to the campaign statistics where we can create several new distribution lists according to those people that clicked on a button (meaning they are interested in one or more of your offers) or didn't click on aything (meaning they are not interested in your offer consider sending them another).
  • Multi-Variate Campaigns
    Send our different campaigns to your different customer types... organize them by their demographics, buying preferences, or any other variable you have
  • Stagger distribution
    Send 200 emails an hour to minimize the load put on your customer service and/or sales department