Presenting... our secret formula for running a successful dental practice
We have developed a winning website configuration specially designed to successfully power your dental practice. The average dental office only needs 10 pages to welcome, inform, and convert potential patients into patients. We'll walk you through a successful model for your dental practice website. At the end of this page you will be shown various advanced add-on's that you can consider based on your requirements or desire to push the boundaries. And last but definitely not least, we take you through the #1 method for marketing your practice to patients and what you can expect for a small monthly budget (hinting at what is possible for a larger monthly budget as well). So read on and we hope you enjoy learning what makes a successful dental website... maybe you need to upgrade your existing site, or maybe you need to start fresh with an entirely new website.
Example: Dental Website Configuration:
Website and Home Page Design
Creating professional website's is our business. We have years of experience in customizing website's for our dental customers. We also create their logo and branding that carries through to their office forms and brochures. Your home page is the portal to the rest of your website. Adding banner graphics can be an effective way to direct traffic to key areas of your website (new services, photo's, new patient forms). It's important to balance between too little information and too much information on your home page. Give visitors a quick glance of your services... but just enough to lead them into the rest of your website.
| Halton Peel Dental Association  |
Dentistry in Bolton  |
Playfair Dental Centre  |
Endodontic Solutions  |
"Our Services" Page
Patients want to know that you can provide the full range of services that they are looking for. Include your specialty services and standards ones. Including pictures is an excellent way to explain difficult to explain procedures and demonstrate results.
Dentistry in Bolton |
Playfair Dental |
"FAQ's" Page
This is standard questions patients ask. We provide a template that you can customize for your practice
Playfair Dental  |
Endodontic Solutions  |
"Contact Us" Page
Provide hours of operations, an interactive map, and general contact information
Interactive Location Map  |
Simple Request Appointment Form |
Patient Forms
We offer interactive patient forms at no cost to you for those that are happy to use something that works. Otherwise, you just need to email us your existing patient forms and we'll put them online for you. Save your patients time and save your staff the data entry time by having your forms filled out online. We can send them to your office email address and we can save them to your website as an archive.
New Patient Information Form |
Medical Questionnaire Form |
Patient referral form (with interactive tooth chart) |
Photo galleries
Future patients are keen on seeing your office. Many are afraid of the dentist. We included pictures of the surroundings, operatories, waiting room, reception, and staff. You want them to feel more comfortable and familiarize themselves with your office. Although it helps, a professional photographer is not required. If you are on a budget just use your digital camera and make sure that you have good lighting. Dark lighting with lots of shadows is the #1 cause for creating an uninviting feeling of your office.
| Office Photos (virtual tour) Playfair Dental Centre Introduce your practice to your patients. Take some candid shots of your staff in their environment. Make your patients feel at ease with your operatories.    |
Staff Photos Playfair Dental Centre Include pictures for your doctors and staff. Describe their education and a bit about their job.  |
Before & After Photos Dentistry in Bolton Before and after photo's are among the highest quality testimonials your can include in your website. It's worthwhile to spend a bit extra time and money to make this section of your website something special. This is exactly what your patients are looking for, examples of your work.  |
Easy to use Content Management System (CMS)
All of our sites are powered by out content management system. With this behind the scenes of your website it's not only easy to manage each page of your website, it's easy to add-on to your website as your business grows. You simply login and edit the content for nearly any page using an online editor (similar to word). Once you press save, your website is updated instantaneously.
| Verso Content Management System We can schedule a 10 minute demo to show you how easy we've made it so our customers can update content and create new pages on their website  |
Dental Website Add-On's:
Videos
| YourTube Videos You can embed most of YouTube's videos right in your website. How impressed would your patients be if you sent them to a demonstration video embedded in your website rather than to YouTube  |
Password Protected Videos |
||
Video Commercials |
Instructional Videos |
Flash motion graphics
| Endodontic Solutions Header + Navigation Flash Animation We added interest to an otherwise boring navigation. As the user rolls over the navigation, a related image appears. We also we asked to create an animation that will draw attention to the main content. For this we created a basic animated introduction for the top "beautiful smiles" header area.   |
HPDA - Header Flash Our copywriter worked with them to develop their 5 key messages. We created a simple story board with visuals around these 5 messages and brought them to life within this header animation.  |
Event Calendar
| Halton Peel Dental Association They needed an easy way to manage their member events each month. We created this little calendar to give a snapshot of the month. Little icons are added to the days of the month that one of their events is being held. Easily view event details and registration information.  |
The Definitive Source Created for Dr. Ken Serota to manage his courses. He hold monthly courses for local dentists looking to upgrade their skills in Endodontic's and Implantology. The course calendar loads Endodontic courses on the left and implant courses on the right.  |
Dental-Tribune Study Club A month by month overview of their upcoming courses is displayed. Users can jump forward and backwards in the calendar to check what courses are happening. Each of these courses listed here are linked to their complete course details page with information about the course, the sponsors, the speakers, and we provide an easy course registration tool  |
Polling & Surveys:
| Halton Peel Dental Association HPDA wanted to know what their membership was looking for. By adding a simple poll to their home page they are able to routinely ask questions of their membership. For example, what type of social events should they organize, to what topics should they organize lectures for.  |
The Definitive Source Since this website is directed at dental professionals looking to upgrade their skills, this polling area is a perfect tool encouraging visitors to interact and contribute their opinions towards making the website and courses better for everyone.  |
Discussion Forum:
Dental Tribune Study Clubs - Forum We've customized the design and integrated vBulletin forum software. This is a stable and widely supported software. It's vast extensibility and support community makes this forum software one of the most widely used on the net. It is easy to use and full featured. We offer integration and customization services for any forum software on the market: vBulletin, Phorum, PHPBB, Vanilla forums... |
Dental Website Marketing Strategies
Modulus media takes care of everything to do with your website: Design, development, customization, consulting, emails, hosting, and generating leads from online marketing activities. Marketing your dental practice has never been as straightforward as it is today. With the advent of search engines we can attract large numbers of patients in your area looking for your services. This is the primary marketing tool for any practice. It's a recurring process that should be budgeted for on a monthly basis. The number of new patients visiting your site each month will vary. But we can guarantee you will get new patients regularly... and the more budget we have the more patients you will get. On average, $500 monthly will bring you between 100-500 new visitors each month. Out of that you can expect to receive a phone call or email contact from 1% of these visitors (we can influence your conversion rates as a part of another service). This means for $500 a month, you have the opportunity to convert between 1 and 5 visitors to patients. Is this worth the $500 monthly to you... think of the referral potential with their family members and friends. Of course we can get creative with your campaign and start attracting more and more visitors... and work with you to create more effective conversion processes to convert this traffic into patients.
What is search engine marketing?
- This is the process of getting your practice coming up on page #1 of the search results. Visit www.Google.com and type in a common search keyword or phrase that you think a patient would use to search for your practice (or your competition), for example: "Dentist website Toronto" or "Tooth whitening Toronto". Do you come up on page #1... #2... at all?
- This is where we come in. We help you continually rank within the top 10 results on Google for various keywords. Some keywords are more competitive than others, so it will take longer to rank well for them. But over time, we'll keep plugging away at those competitive keywords to get you ranked within the top 10.
- Fear not! There are plenty of less competitive keywords that are bringing in good numbers of website visitors. We'll do the hard work for you and focus on these at first and slowly start targeting more and more keywords to get your more and more patient leads through your website.
You can learn more about SEO (search engine optimization) on Wikipedia: http://en.wikipedia.org/wiki/Search_engine_optimization
