Pay-per-click VS. Ranking naturally.
80% of all clicks are coming from natural results (NOT pay-per-click)

Pay-per-click VS. Ranking naturally. 80% of all clicks are coming from natural results (NOT pay-per-click)

 

Depending on your budget & Experience we can approach this from several angles:

  1. Optimizing your website to rank naturally within the search engines.
  2. Pay-per-click advertising, which means placing an ad with Google, Yahoo, and others. Then you set-up a monthly budget (for example $500), you pay them each time that someone clicks on your ad and visits your website (called a click through).
  3. Take search marketing to the next level! Look into alternative ways to use the internet to generating leads. click here to read more.

Option #1: Ranking Naturally within the search results:

Start a new campaign and/or continue to build upon your existing natural ranking campaign - keywords, new target markets, improve ranking for existing keywords, improve ranking for highly competitive keywords, etc...

Option #2: Pay-per-click campaigns:

Even if you have a monthly budget of $500 or $50,000, our team will work with you to develop a plan that targets specific keywords and can be expanded to meet the growing demands of your business. Setting up your pay-per-click campaign becomes technical when finding the right balance between the "cost-per-click" and the keyword you are bidding for.

The benefits of Pay-per-click:

  • Pay-per-click is the quick and easy way to get traffic. You pay for each click you get... it's that easy. Some clicks will cost $0.50 others $3 - $5. It depends on the competition.
  • Measuring the success of a campaign is easy. Just login to your account and you will instantly see the number of clicks, the cost, the traffic.
  • It's easy to point traffic from various sources to a specific landing page. This is great when running a promotion or launching a new product. 

The downside of Pay-per-click:

  • The main negative point about Pay-per-click advertising is the consumer trust factor. Although you may get a lot of people viewing your text ads, 80% of people trust natural search results over paid. So, if you don't rank naturally you are missing out on a lot of potential business.
  • The cost of each click can be a negative. Consider paying $2.50 per click and getting 100 clicks in a month. That's $500 spent really fast. You had better be converting at least some of these into actual sales.
  • Click fraud is a concern with some campaigns. This is when someone (like your competition) just clicks on your ads so it uses up your budget. There are tools to minimize this, but you can't eliminate it.

Option #3: Alternative Ways to Increase Sales with Website Marketing:

Implement alternative traffic generation techniques. If your ranking well within the search engines, then we need to consider other sources and ways that we can use to generate more leads to your website...

click here to read more.