The ultimate challenge:
Find new ways to attract traffic to your website

Modulus Media Toronto // Website Design Toronto, Internet Marketing, Design, Programming, start-up business, small business, startup, quality

Consider this: How well does your traffic Convert into sales?

Conversion strategies, social media participation, viral and multi-media marketing, email campaigns, banner advertising on websites and newsletters… the list goes on. We'll investigate your competition and market to devise a plan that will target the lesser known ways of generating targeted sales leads... and convert them to customers.

If you agree that it's easier to sell to the people already coming to your website rather than to bring more and more people to it, then you're among the savvy business people using the internet wisely.

 

How do we improve conversions?

Making sometimes minor changes to your website, marketing campaign, or sales processes can lead to enormous increases in sales. It could be as simple as changing the shopping cart, the registration page, or the buttons used in your email campaigns. This is the next level of Website Marketing that tests all aspects of your website.

    • Multi-variant campaign testing (A/B split testing)
    • Visitor heat maps display active regions of your website... target those areas that are not "hot" to improve conversions
    • Typical keyword optimization, ad copy optimization, ad design testing
    • Process flow analysis (least amount of clicks to order or contact you)
    • Creating conversion goal strategies and applying metrics to them
    • Creating multi-phase email campaigns, ie) initial e-blast, then a follow-up e-blast to those that didn't click on anything which could mean they are not interested in this offer, so offer them something else)
    • Participating in various social websites like Twitter, Facebook
    • Generating video(s) for You Tube
    • Writing articles, blogs, wiki's that promote your products and services
    • Consider banner promotions on other sites and newsletters
    • ... and the list goes on 

Social Media Optimization: Strategies

For all of these sites make sure that you include your name, a link to your website, and 1-2 keywords that are specific to your business. Participating within social media websites is all about connecting and sharing information with various companies, prospects, customers and other industry professionals... BY ANY MEANS POSSIBLE!

#1) Participate in varios social media websites:

  • Create page in facebook, myspace, and others if applicable
  • Start posting pictures with keywords inside the descriptions on Flickr
  • Create and keep your professional profiles within "LinkedIn" and other sites updated
  • Start to Twitter and make your tweets regular and relevant to your industry.

TIP: Link Building

The more links the more popular your website is in the eyes of the search engines. Make sure to include links everywhere you can (with good taste of course).

#2) Search for discussions on related forums, blogs, product reviews (or start your own):

This is time consuming work. It should be done by someone that is a competent writer (no spelling or grammar mistakes) and that someone needs to know enough about your products and industry to make intelligent conversation. Over the years these comments will become your company’s history on the internet. So, you had better make sure that you are leaving a history that represents your company well.

  • Choose a real person to interact with social communities
  • We search out and provide details for recommended posts/threads/discussions suitable for injecting an informative response that directs/makes people aware of your product/service
  • We provide the link and example copy for you to approve or revise for us to inject
  • We create new accounts in order to post these responses on your behalf and make the post. We send a link to you for confirmation.
  • We search sites similar to where the Adsense postings are located
  • Create an account and post a generic, non-sales oriented statement

TIP: Blogging

Consider just blogging about what your customers are doing. Look at their business and blog about their products. If you know your customer personally, then take a moment to blog about their favourite sports team or hobby.

By blogging about the customer, you increase the chance that they will link to your blog and even share it with their friends and colleagues.
#3) Blog about your customers passions = new work:

When we say blog about your customers and their passions to get new work, we mean that people search the internet for things they are passionate about (work related and personal). If you can blog about something they are passionate about, you will increase the chances that the search engines will send these prospects to your blog to read what you wrote. So, it's important that you write intelligently and passionately. If you can think about blogging as an online journal that the search engines keep a record of, then you're half way there. Keep in mind that he search engines like to eat content and they like it fresh. So, blogging at least once per week is essential. Make sure to include links in every blog post to a specific page (or 2) within your website that is relevant.

Include features icons that will let readers share the articles with various community and social bookmarking sites, such as:

  • Slashdot
  • Reddit
  • Digg
  • StumbleUpon
#4) Create a promotion video:

To put it simply: Search engines are keep track of videos as well. This isn't as difficult as it sounds. All they do is read the tags that are saved with each video and keep that in their memory until someone searches for those keywords. Some ideas for what you can make a promotional website video about:

  • Company introduction video
  • New products + services (even new projects)
  • Common and/or technical industry processes (how-to's)
  • Industry gossip
  • Thank you video's for customers
  • Testimonials

#5) Twitter: How to use it for your business

Talking on Twitter can be the #1 way of staying in touch with friends, colleagues, and your valued customers. The trick is to have something interesting to say and people will start to follow you. Some of the best uses for Twitter we've seen:

  • Notifying customers of sales, specials and other promotions on a daily or weekly basis (limiting the promotion to only your Twitter followers)
  • Similar to a blog posting, you can Tweet about anything. Try this: for each new customer and/or project, Tweet the company name, the product, and the first name of the contact
  • Like other discussion type services, regularly search for Tweets and look for opportunities to join the conversations (Tweetscan does this automatically). For example: someone might ask their Twitter community for help building a website... and we could offer advice and possibly close a contract