You're getting into the world of internet marketing!
Modulus Media Toronto // Website Design Toronto, Internet Marketing, Design, Programming, start-up business, small business, startup, quality
Once things are up and running for your website, the search engines will start indexing content. Within the internet marketing world, there is the age old adage that "Content is King" comes into play. The more content you have, the better. Start writing and writing and including keywords and links to your website. We can help with writing and the other work. With our years of experience, we'll help you to get bigger results. Keep in mind, that are few ways to trick the search engines… instead, use them wisely and you'll reap the benefits of quality content driving quality traffic to your website to learn about how they can buy your products and services. Remember: it's not just traffic you want, you want relevant traffic… and if at all possible, traffic that knows what they want and are ready to buy.
Most automated link building campaigns are not worth while… who wants a link from www.jamaicajoes.com? (it's not relevant and could even hurt your image. Consider www.bigdillpickle.com linking to you, and effectively telling everyone that you are good friends… remember, the people (and websites) that you hang out with is part of your image. Keep yourself looking professional and this is the type of clientele you will attract. If it's pure numbers that you want, then most automated link building campaigns are not enough. It is still going to be the targeting links within relevant and targeted internet content, that will drive the largest sales. Quality link building sources can come from many online sources:
- Blogs
- Forum discussions
- Product reviews
- Articles
- Flickr photo and description posting
- Online how to video on YouTube
We can help spread the word intelligently and strategically on your behalf. We have a standard message that we can position properly within key content sources that have the higher popularity and will provide the best results.
If you want to boost traffic to your site, you can scour the internet for related blogs, articles, discussions, and other resources that attract viewers. Search for these within Google and Yahoo to see different results. If your industry was Window Manufacturer, then, some common searches you could do in Google would be: replacement windows for my house; I need a new window.
From the results see if you can leave comments and/or start participating in the blogs, forums, discussions, et cetera. At the very least, write a relevant comment and leave your contact details for your website. DO NOT use this as a sales opportunity. Just a casual response will do, "oh my, I know what you mean… the site we've heard a lot of good things about is www.yourwebsite.com... " or "have you seen the latest product review over at www.yourwebsite.com…". Give the direct web address to the page that you want them to see. You'll learn to spot the subtle marketing messages littered throughout the discussions. If done properly, this is an effective way of generating quality traffic.
Actually, the NUMBER ONE THING to do… is to start generating content. We can help you generate relevant content. We'll receive higher page rankings for this fresh content and we'll attract natural search traffic with this high quality + relevant content that perfectly matches with their searching.
Another idea is to send out press releases using services like Canadian newswire…
Newsletters are also a good way to keep the traffic coming back and hopefully keep people talking (about your constantly "fresh" content).
- Sending out the marketing snapshot of the site is key
- Purchasing advertising in a relevant newsletter… someone else's… think of an offline magazine that dentists read and see If they have an online newsletter… put a banner ad in this
Finally, a paid search campaign is always a winner to bring in traffic… this is the easiest to understand, since you can see that each click cost you $x dollars. And it's easier to estimate the return for each click based on sales volume. A small $250 budget could bring in 250 potential customers to your website. Think of your website as a virtual showroom of what your company can offer them. You may need our help to redesign your site, or just enhance your site to make it more conducive for placing an order.
This has been a crash course in getting traffic to your website.
Modulus Media
Website Development and Marketing Company